Flip Your Branding : A Cheeseburger's Tale

Ever pondered what it would take to revamp a humble cheeseburger into a marketing sensation? Well, our buddy Carl the Cheeseburger is about to show us just that. Carl's been feeling a little stale. He knows his tried-and-true recipe is mouthwatering, but he's craving something more. He wants to grab attention in a world of sandwiches. That's where

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